Four things you must look before buying online

Posted by Microments 4 July, 2009

In internet marketing the ultimate thing is to generate sale. If you have traffic and you are not generating sales then you are wasting your traffic, unless you are earning through adsense or advertisements. Generally e-commerce sites which sell some product or services do not display ads. In a shop in our town we buy from a shop because we know their physical location, we saw them everyday we met them personally, but in internet this is not the case, here we do not know the owner, never met them personally.

Although I am online since last 8 years, I started purchasing things frequently online since last 2-3 years only. Here are I am writing 4 things which I saw before buying anything from a site.

1) Outlook of the site: Site should not give the impression that it is running by a 16 year old kid, and must have a professional look.

2) Branding: whether I have heard of seen the site earlier or not, generally if the site is old or I am aware of the site since last few months or years, then chances are I will buy from it. Reaching first time a site and buying from it, the chances are remote.

3) Review of Site: Another thing which I do before buying is find its review. TYpe these 3-4 phrases in google and you may find some really intersting information about the site. Sitenmae review, sitename fraud, sitename scam, sitename sucks .

4) Response time: I do check the sites response time before buying. Generally I write a letter with few simple queries to check whether some live person is there to answer the queries. This just give the idea is how active the site is. However this is not guarantee of post sales support, as pre sales support is alway more active than post sale.

Feel free to give your opinion, what steps you take before buying online from a site.